TAREEF JAFFERI

Talks on AI, culture, and people data, for leaders who want healthier, higher-trust teams.

He shares what Happily.ai has learned from 10M+ workplace interactions about one question: how do leaders build teams people trust?

People Data AI at Work Culture Trust Leadership
Ch · 01 Bio

A founder still learning how teams really work

Work gets better when technology helps people trust each other, hear each other, and act sooner.

Tareef Jafferi is the founder of Happily.ai, a Bangkok-based company that helps organisations turn daily employee signals into better leadership habits.

His work combines five startups, people analytics research at MIT, and a technical role at Google, where he saw how operating habits shape culture at scale.

He believes relationships are not the soft side of work but the system work runs on. That belief now shows up in Happily.ai research from 10M+ workplace interactions across 350+ workplaces, and in daily tools used by more than 1,000 teams.

Ch · 02 Topics

What Tareef speaks about

Five themes, all close to his work at Happily.ai. Each talk is shaped around the audience and what the organiser most wants them to leave with.

01

AI at work

Where AI helps leaders, where it quietly breaks trust, and who owns the work when roles start to blur.

  • Deploying Behavioural AI at Scale
  • Who's Responsible for This? Roles and Ownership with AI
  • Using AI to Build Trust and Save our Workplaces
Best forLeadership summits, AI and tech conferences, executive roundtables
02

Trust and teams

Trust has a structure. Where it forms, where it breaks, and the small things managers can do about it each day.

  • The Geometry of Trust
  • Why Good Teams Stop Working
  • Conscious Leadership with AI
Best forLeadership programmes, management offsites, HR conferences
03

People analytics

How to notice misalignment and risk early, before they show up as turnover, politics, or slow decisions.

  • The Practical Side of People Analytics
  • Cracking the Code of Employee Intelligence
  • Diving Deep into Talent Analytics
Best forHR-tech audiences, CHROs, talent and analytics teams
04

Behavioural science

Small prompts, better defaults, and visible progress often do more than another large change programme.

  • The Power of Behavioural Nudges in the Workplace
  • Creating Next Generation Products with Behavioural Science
Best forProduct, design, and behavioural science events
05

Building ventures

What it takes to get from an idea to something people use, for founders, product teams, and students.

  • The Entrepreneurial Journey
  • Disciplined Entrepreneurship (course)
  • Unlocking SME Potential
Best forUniversities, startup programmes, founder events
Ch · 03 Background

How he got here

Stage 01

Startups

Bangkok, Thailand

Built five startups across social commerce, discovery, and B2B SaaS.

Stage 02

MIT

Cambridge, MA

Studied people analytics and entrepreneurship; shaped the early thesis on workplace relationships.

Stage 03

Google

Mountain View, CA

Worked in a technical role and saw how operating habits shape culture at scale.

Stage 04 · Current

Happily.ai

Bangkok, Thailand

Founded a people analytics company to make people science practical in daily work.

Ch · 04 Numbers

The research behind the talks

Keynotes since 2019 30+ Across leadership, HR, design, and AI
Countries 7 TH · MY · SG · PH · ID · JP · US
Workplace interactions analysed 10M+ Public research library
Teams using Happily.ai 1,000+ 97% adoption vs 25% category average
Ch · 05 Talks & events

Recent and upcoming talks

Conferences, classrooms, and smaller rooms across HR tech, leadership, education, and AI. The full list goes back to 2019.

2026
Upcoming
Nov 16 The Entrepreneurial Journey Panelist · Chulalongkorn BAScii Bangkok, TH
Nov 5 InsurTech Summit 2026: Reinventing the Insurance Workforce Panelist · Techsauce Bangkok, TH A panel on why the insurers that win will be the ones whose people actually use AI, with Joanna Wong of Boston Consulting Group.
Nov 2 When Roles Blur · Leading Indicators 01 Moderator · Victor Club, FYI Center Bangkok, TH An executive roundtable, held in Thai, on what happens to decisions and accountability when people and AI share the work. Tareef moderates a panel of operators from Digital Tips Academy and Parich Fertilizer.
Recent
Oct 7 AI Horizon 2026: Deploying Behavioural AI at Scale Speaker · Penang Waterfront Convention Centre Penang, MY Selected by the AI Horizon conference council, Tareef gave a practitioner's account of a decade of workplace AI at Happily.ai: from predicting attrition to changing daily behaviour, what broke along the way, and what 10 million workplace interactions show about making AI work inside real organisations.
Aug–Oct Disciplined Entrepreneurship Guest lecturer · Chulalongkorn BAScii Bangkok, TH A semester of weekly sessions taking first-year students in the integrated innovation programme through the Disciplined Entrepreneurship method, from market sizing and personas to a working venture plan.
Sep 23 HR Tech 2026: Who's Responsible for This? Three Ways to Manage Roles and Ownership with AI Speaker · Leaderonomics, Connexion Conference Centre Kuala Lumpur, MY
Sep 18 When Roles Blur · Leading Indicators Host · Victor Club, FYI Center Bangkok, TH The first Leading Indicators executive breakfast, in English. Tareef hosted Jon-Paul Daniel (Pandora, APAC) and Mark McDowell (Primal) on who owns the work in an AI-enabled organisation.
Jul 30 The Geometry of Trust: Why Good Teams Stop Working Speaker · Bangkok Scientifique Bangkok, TH
Jun 30 Malaysia Leadership Summit 2026 Keynote · KLGCC Convention Centre Kuala Lumpur, MY Hosted by Leaderonomics under the theme "The Inner Work of Leadership: Leading from the Inside Out," Tareef spoke on how self-aware leadership shows up in daily manager behaviour, and how behavioural data gives leaders an honest view of the trust and engagement their teams actually experience.
Jun 16 PMAT HR Tech 2026: The Geometry of Trust Main stage + lightning talk · Siam Paragon Bangkok, TH In "The Geometry of Trust," Tareef mapped trust between managers and their teams as something with structure and measurable dimensions, showing where trust forms, where it breaks, and what leaders can do about it day to day.
Jun 2 NUS EMBA Future of Work Panel Panelist · National University of Singapore Online Tareef joined NUS Executive MBA faculty and peers to discuss how AI and behavioural data are changing what managers measure, how teams build trust, and where human judgment still decides outcomes.
Apr Executive Dialogue Series, Manila Speaker · Dusit Thani Manila Manila, PH Tareef led a Power Exchange session for senior HR and business leaders from across the Philippines on how culture is built through daily manager behaviour, and what real-time behavioural data reveals that engagement scores miss.
Mar Guest Lecture, Bangkok University Guest lecturer · Bangkok University Bangkok, TH Across a two-part lecture series, Tareef taught performance measurement and behavioural science, using Happily.ai's manager-employee interaction data to show how everyday workplace behaviour can be observed, measured, and improved.
2025
Jun Using AI to Build Trust and Save our Workplaces PMAT HR Tech 2025 Bangkok, TH
Jun AI and Culture · Rethinking Leadership in the Age of Uncertainty Malaysia Leadership Summit KL, MY
2025 AI-Powered Analytics · Making the Invisible Visible in Leadership Quantic Conference Online
2025 Culture by Design Corporate Leadership Summit Bangkok, TH
2025 Using Design and Analytics to Create High-Performing Culture People First 2025 Bangkok, TH
2024
Sep Conscious Leadership with AI · Aligning Values, Technology, and Human Potential Malaysia Leadership Summit 2024 KL, MY
Jul AI and Employee Engagement · Leveraging Technology to Foster a Positive Workplace Culture PMAT HR Tech, Thailand Bangkok, TH
Jul Transforming Knowledge Work · Panelist AI Forum, Making Sense of AI Bangkok, TH
Jul Cracking the Code of Employee Intelligence through Digital Penang Career Discovery Day Penang, MY
Jul The Power of Behavioural Nudges in the Workplace Conscious Leaders Bootcamp Singapore
Apr Saving Tomorrow's Workplaces · The Role of Data and AI Digital Governance Thailand Bangkok, TH
Mar Diving Deep into Employee Experiences and Employee Intelligence Malaysia HR Tech Conference, CHRO Track KL, MY
Jan Empowering Hospitality with AI · An Outlook for GMs Accor Group, GM Marketplace Bangkok, TH
2023
Nov The Practical Side of People Analytics and AI for Leaders Reinvent Forum Bangkok, TH
Nov Rethinking Agile and why your culture is getting in the way Agile Tour Bangkok 2023 Bangkok, TH
Jun Cracking the Code of Employee Intelligence through Digital Digital HR Symposium 2023 Penang, MY
Jun Workshop · Culture & People Harbour Space @ UTCC Bangkok, TH
2022
Dec Happiness at Work · What Does it Look Like? Mizuho Group, Learning Festival Tokyo, JP
Sep Transform How your Colleagues feel about working with you BCCT DTG Evening 2022 Bangkok, TH
Aug MEDCHIC Health Hackathon · Market Validation & Business Model Chiang Mai University Medical Center Chiang Mai, TH
Jul Spotting the Workplace Silent Killer · Mental Health with people analytics GoodDoctor Technology Jakarta, ID
Jul Securing Talent beyond the Great Resignation RLC Recruitment Online
Mar The Secrets Behind Employee Engagement Thammasat Design Center Bangkok, TH
2021
May Intro to People Analytics · Corporate Learning Sessions Various corporate clients Asia Pacific
Aug Unlocking SME Potential OSMEP & Kenan Foundation Asia Bangkok, TH
2020
Sep Creating Next Generation Products with Behavioural Science The NOW! Fest 2020 Bangkok, TH
2019
May Employee Experience and Operational Excellence · How better design, people science, and AI can transform your employee experience PMAT, Thailand HR Tech 2019 Bangkok, TH
Ch · 07 What I bring

What organisers can expect

01

Grounded in real data.

Happily.ai Research publishes findings from 10M+ workplace interactions across 350+ workplaces. The talks draw from that evidence base, but the research stands on its own.

Explore the research
02

Examples from more than one culture.

Ideas from MIT and Google, tested while building a company in Bangkok with Asian and Western teams. The examples try not to assume one kind of workplace.

03

Something to use the next day.

Each talk aims to leave the room with one simple model to discuss the next day: what to notice, what to change, and what to stop doing.

04

Live examples, where they help.

AI talks include a live demo, and culture talks use recent data. The aim is to show the idea working, not to add theatre.

Ch · 08 Book Tareef

Invite Tareef to speak.

Keynotes, panels, workshops, and podcasts. Share the audience, topic, location, and date, and Tareef will reply personally with availability and fees. Usually within two business days.

Tareef replies with availability and fees.
Response
Within 2 business days
Fees
Sent with the reply
Lead time
6+ weeks preferred
Travel
Bangkok-based, available worldwide
Languages
English, Thai
Speaker kit
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