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People analytics
How to see trust, alignment, and risk before they show up as turnover, politics, or slow decisions.
- The Practical Side of People Analytics
- Cracking the Code of Employee Intelligence
- Diving Deep into Talent Analytics
TAREEF JAFFERI
Keynotes on AI, culture, and people data for leaders building healthier, higher-trust workplaces.
His work is grounded in 10M+ workplace interactions and focused on one question: how do leaders build teams people trust?
People Data
AI at Work
Culture
Trust
Leadership
Ch · 01
Bio
A product builder who studies how work actually works.
Work gets better when technology helps people trust each other, hear each other, and act sooner.
Tareef Jafferi is the founder of Happily.ai, a Bangkok-based company that helps organisations turn daily employee signals into better leadership habits.
His work combines five startups, people analytics research at MIT, and a technical role at Google, where he saw how operating habits shape culture at scale.
His core belief is simple: relationships are not the soft side of work; they are the system work runs on. That belief now shows up in Happily.ai research from 10M+ workplace interactions across 350+ workplaces, and in daily tools used by more than 1,000 teams.
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Topics
Five tracks. One practical question.
What changes when leaders can see trust, alignment, and team health in real time? Each talk is tailored to the room and grounded in Happily.ai research.
02
AI in the workplace
Where AI helps leaders, where it breaks trust, and how to use it without treating people like data points.
- Using AI to Build Trust and Save our Workplaces
- AI and Culture · Rethinking Leadership
- Conscious Leadership with AI
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Culture activation
Culture does not change because it is measured. It changes when the right behaviours are practised daily.
- Culture by Design
- Using Design and Analytics to Create High-Performing Culture
- Rethinking Agile and why your culture is in the way
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Behavioural science
Small prompts, better defaults, and visible progress can beat another large change programme.
- The Power of Behavioural Nudges in the Workplace
- Creating Next Generation Products with Behavioural Science
- The Secrets Behind Employee Engagement
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Innovation
How product teams and leadership teams move from idea to adoption when behaviour is the hard part.
- Empowering Hospitality with AI · An Outlook for GMs
- Transforming Knowledge Work
- Unlocking SME Potential
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Background
The path behind the point of view.
Stage 01
Startups
Bangkok, Thailand
Built five startups across social commerce, discovery, and B2B SaaS.
Stage 02
MIT
Cambridge, MA
Studied people analytics and entrepreneurship; shaped the early thesis on workplace relationships.
Stage 03
Mountain View, CA
Worked in a technical role and saw how operating habits shape culture at scale.
Stage 04 · Current
Happily.ai
Bangkok, Thailand
Founded a people analytics company to make people science practical in daily work.
Ch · 04
Numbers
The proof behind the point of view.
Keynotes since 2019
30+
Across leadership, HR, design, and AI
Countries
6·
TH · MY · SG · US · JP · ID
Workplace interactions analysed
10M+
Public research library
Teams using Happily.ai
1,000+
97% adoption vs 25% category average
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Talks & events
Recent stages and rooms.
Recent and upcoming talks across HR tech, leadership, education, and AI. The archive goes back to 2019.
2026
Recent
Apr
Executive Dialogue Series, Manila
Speaker · Dusit Thani Manila
Manila, PH
Tareef led a Power Exchange session for senior HR and business leaders from across the Philippines on how culture is built through daily manager behaviour, and what real-time behavioural data reveals that engagement scores miss.
Mar
Guest Lecture, Bangkok University
Guest lecturer · Bangkok University
Bangkok, TH
Across a two-part lecture series, Tareef taught performance measurement and behavioural science, using Happily.ai's manager-employee interaction data to show how everyday workplace behaviour can be observed, measured, and improved.
Upcoming
Jun 16
PMAT HR Tech 2026: The Geometry of Trust
Main stage · Siam Paragon
Bangkok, TH
In "The Geometry of Trust," Tareef maps trust between managers and their teams as something with structure and measurable dimensions, showing where trust forms, where it breaks, and what leaders can do about it day to day.
Jun
Malaysia Leadership Summit 2026
Speaker · Sime Darby Convention Centre
Selangor, MY
Hosted by Leaderonomics under the theme "The Inner Work of Leadership: Leading from the Inside Out," Tareef speaks on how self-aware leadership shows up in daily manager behaviour, and how behavioural data gives leaders an honest view of the trust and engagement their teams actually experience.
Aug
NUS EMBA Future of Work Panel
Panelist · National University of Singapore
Singapore
Tareef joins NUS Executive MBA faculty and peers to discuss how AI and behavioural data are changing what managers measure, how teams build trust, and where human judgment still decides outcomes.
2025
Jun
Using AI to Build Trust and Save our Workplaces
PMAT HR Tech 2025
Bangkok, TH
Jun
AI and Culture · Rethinking Leadership in the Age of Uncertainty
Malaysia Leadership Summit
KL, MY
2025
AI-Powered Analytics · Making the Invisible Visible in Leadership
Quantic Conference
Online
2025
Culture by Design
Corporate Leadership Summit
Bangkok, TH
2025
Using Design and Analytics to Create High-Performing Culture
People First 2025
Bangkok, TH
2024
Sep
Conscious Leadership with AI · Aligning Values, Technology, and Human Potential
Malaysia Leadership Summit 2024
KL, MY
Jul
AI and Employee Engagement · Leveraging Technology to Foster a Positive Workplace Culture
PMAT HR Tech, Thailand
Bangkok, TH
Jul
Transforming Knowledge Work · Panelist
AI Forum, Making Sense of AI
Bangkok, TH
Jul
Cracking the Code of Employee Intelligence through Digital
Penang Career Discovery Day
Penang, MY
Jul
The Power of Behavioural Nudges in the Workplace
Conscious Leaders Bootcamp
Singapore
Apr
Saving Tomorrow's Workplaces · The Role of Data and AI
Digital Governance Thailand
Bangkok, TH
Mar
Diving Deep into Employee Experiences and Employee Intelligence
Malaysia HR Tech Conference, CHRO Track
KL, MY
Jan
Empowering Hospitality with AI · An Outlook for GMs
Accor Group, GM Marketplace
Bangkok, TH
2023
Nov
The Practical Side of People Analytics and AI for Leaders
Reinvent Forum
Bangkok, TH
Nov
Rethinking Agile and why your culture is getting in the way
Agile Tour Bangkok 2023
Bangkok, TH
Jun
Cracking the Code of Employee Intelligence through Digital
Digital HR Symposium 2023
Penang, MY
Jun
Workshop · Culture & People
Harbour Space @ UTCC
Bangkok, TH
2022
Dec
Happiness at Work · What Does it Look Like?
Mizuho Group, Learning Festival
Tokyo, JP
Sep
Transform How your Colleagues feel about working with you
BCCT DTG Evening 2022
Bangkok, TH
Aug
MEDCHIC Health Hackathon · Market Validation & Business Model
Chiang Mai University Medical Center
Chiang Mai, TH
Jul
Spotting the Workplace Silent Killer · Mental Health with people analytics
GoodDoctor Technology
Jakarta, ID
Jul
Securing Talent beyond the Great Resignation
RLC Recruitment
Online
Mar
The Secrets Behind Employee Engagement
Thammasat Design Center
Bangkok, TH
2021
May
Intro to People Analytics · Corporate Learning Sessions
Various corporate clients
Asia Pacific
Aug
Unlocking SME Potential
OSMEP & Kenan Foundation Asia
Bangkok, TH
2020
Sep
Creating Next Generation Products with Behavioural Science
The NOW! Fest 2020
Bangkok, TH
2019
May
Employee Experience and Operational Excellence · How better design, people science, and AI can transform your employee experience
PMAT, Thailand HR Tech 2019
Bangkok, TH
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Press & podcasts
Conversations and published work.
ATP · 114
Podcast · 2021
Building Better Human Connections
Asia Tech Podcast · Hosted by Michael Waitze
Listen ↗ CARING CEO · 63
Podcast
Keeping a finger on employee's pulse
The Caring CEO · Hosted by Graeme Cowan
Listen ↗ MAQE
Video · Long-form
A Conversation With Tareef Jafferi, Founder of Happily.ai
MAQE Business Guild · Hosted by Andreas Holmer
Watch ↗ LEADERONOMICS
Video · 2025
AI-Powered Leadership · A deep dive into AI in the workplace
Leaderonomics · Hosted by Roshan Thiran
Watch ↗TRUST · ISSUE 50
Press · Tisco Wealth
Creating Happily.ai for the happiness of people at work
Trust Magazine · Issue 50, New Generation
Read ↗PUBLISHED RESEARCH
Reports
State of Organisational Health and Culture 2024
Happily.ai · Original research, 1,000+ teams
Read ↗
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What I bring
What organisers can expect.
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Research with receipts.
Happily.ai Research publishes findings from 10M+ workplace interactions across 350+ workplaces. The talks draw from that evidence base, but the research stands on its own.
Explore the research
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A useful cross-cultural lens.
MIT and Google shaped the theory; building in Bangkok tested it across Asian and Western teams. The examples do not assume one kind of workplace.
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A clear takeaway.
Each keynote gives the room a simple model they can discuss the next day: what to notice, what to change, and what to stop doing.
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Live examples when they help.
For AI talks, the demo is live. For culture talks, the data is recent. The point is to make the argument visible, not add theatre.
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Book Tareef
Invite Tareef to speak.
Keynotes, panels, workshops, and podcasts. Share the audience, topic, location, and date. Most replies arrive within two business days.
- tareef@happily.ai
- Phone
- +66 83 689 5235
- Response
- Within 2 business days
- Lead time
- 6+ weeks preferred
- Travel
- Bangkok-based, available worldwide
- Languages
- English, Thai
- Speaker kit
- Download PDF ↗