TAREEF JAFFERI

Keynote speaker on AI, culture, and the science of better workplaces.

Six years on stage. Six countries. One thesis: relationships are the unit of work that matters.

People Analytics AI Culture Behavioural Science Innovation
Ch · 01 Bio

A product person who fell in love with people data.

Technology should make us better: happier, healthier, and closer to the people we work with every day.

Tareef is a product-focused technology leader passionate about data, design, and using tech for good. After founding five startups across social commerce, discovery, and B2B SaaS, he went to MIT to study people analytics with a specialisation in entrepreneurship and innovation, then to Google in Mountain View in a technical role — where he saw, from the inside, what actually makes a great culture work (the rituals and operating habits, not the free food).

His MIT research surfaced a thesis that has shaped his work ever since: meaningful relationships at work are the variable that predicts almost everything else. His time at Google taught him that great culture is what lets those relationships thrive.

In 2018 he founded Happily.ai to make that thesis operational. The company applies behavioural science and AI to measurably improve how people experience work. Today Happily.ai serves over a thousand teams across the globe and is the only platform with a 97% adoption rate in a category that averages 25%.

Ch · 02 Topics

Five tracks. One throughline.

Each topic is grounded in original research from 10M+ workplace interactions at Happily.ai. Talks are tailored to the audience, the room, and the question the host most wants answered.

01

People analytics

Making the invisible visible. How to measure relationships, alignment, and culture without surveys that nobody answers.

  • The Practical Side of People Analytics
  • Cracking the Code of Employee Intelligence
  • Diving Deep into Talent Analytics
02

AI in the workplace

What AI is actually good for at work, where it falls over, and how to deploy it without breaking trust.

  • Using AI to Build Trust and Save our Workplaces
  • AI and Culture · Rethinking Leadership
  • Conscious Leadership with AI
03

Culture activation

Why most culture work fails (it stops at measurement) and what activating culture daily actually looks like.

  • Culture by Design
  • Using Design and Analytics to Create High-Performing Culture
  • Rethinking Agile and why your culture is in the way
04

Behavioural science

How small, well-timed nudges out-perform big initiatives. Practical mechanism design for teams.

  • The Power of Behavioural Nudges in the Workplace
  • Creating Next Generation Products with Behavioural Science
  • The Secrets Behind Employee Engagement
05

Innovation

Building product organisations that ship. Lessons from MIT, Google, and five start-ups in three categories.

  • Empowering Hospitality with AI · An Outlook for GMs
  • Transforming Knowledge Work
  • Unlocking SME Potential
Ch · 03 Background

From five start-ups to one thesis about people at work.

Stage 01

Startups

Bangkok, Thailand

Founded five technology startups in social commerce, discovery, and B2B SaaS.

Stage 02

MIT

Cambridge, MA

Studied people analytics with a specialisation in entrepreneurship and innovation.

Stage 03

Google

Mountain View, CA

Technical role. Saw first-hand what makes a great culture operate (the rituals, not the perks).

Stage 04 · Current

Happily.ai

Bangkok, Thailand

Founded a people analytics company on a mission to create happier, healthier workplaces.

Ch · 04 Numbers

A decade of research and insights, shared on stage.

Keynotes since 2019 30+ ↑ growing each year
Countries 6· TH · MY · SG · US · JP · ID
Workplace interactions analysed 10M+ Original research at Happily.ai
Teams using Happily.ai 1,000+ ↑ 97% adoption vs 25% industry
Ch · 05 Recent talks

Selected speaking engagements.

A snapshot of the past two years across HR-tech, leadership, design, and AI events. The full archive runs to 2019.

2025
Jun Using AI to Build Trust and Save our Workplaces PMAT HR Tech 2025 Bangkok, TH
Jun AI and Culture · Rethinking Leadership in the Age of Uncertainty Malaysia Leadership Summit KL, MY
2025 AI-Powered Analytics · Making the Invisible Visible in Leadership Quantic Conference Online
2025 Culture by Design Corporate Leadership Summit Bangkok, TH
2025 Using Design and Analytics to Create High-Performing Culture People First 2025 Bangkok, TH
2024
Sep Conscious Leadership with AI · Aligning Values, Technology, and Human Potential Malaysia Leadership Summit 2024 KL, MY
Jul AI and Employee Engagement · Leveraging Technology to Foster a Positive Workplace Culture PMAT HR Tech, Thailand Bangkok, TH
Jul Transforming Knowledge Work · Panelist AI Forum, Making Sense of AI Bangkok, TH
Jul Cracking the Code of Employee Intelligence through Digital Penang Career Discovery Day Penang, MY
Jul The Power of Behavioural Nudges in the Workplace Conscious Leaders Bootcamp Singapore
Apr Saving Tomorrow's Workplaces · The Role of Data and AI Digital Governance Thailand Bangkok, TH
Mar Diving Deep into Employee Experiences and Employee Intelligence Malaysia HR Tech Conference, CHRO Track KL, MY
Jan Empowering Hospitality with AI · An Outlook for GMs Accor Group, GM Marketplace Bangkok, TH
2023
Nov The Practical Side of People Analytics and AI for Leaders Reinvent Forum Bangkok, TH
Nov Rethinking Agile and why your culture is getting in the way Agile Tour Bangkok 2023 Bangkok, TH
Jun Cracking the Code of Employee Intelligence through Digital Digital HR Symposium 2023 Penang, MY
Jun Workshop · Culture & People Harbour Space @ UTCC Bangkok, TH
2022
Dec Happiness at Work · What Does it Look Like? Mizuho Group, Learning Festival Tokyo, JP
Sep Transform How your Colleagues feel about working with you BCCT DTG Evening 2022 Bangkok, TH
Aug MEDCHIC Health Hackathon · Market Validation & Business Model Chiang Mai University Medical Center Chiang Mai, TH
Jul Spotting the Workplace Silent Killer · Mental Health with people analytics GoodDoctor Technology Jakarta, ID
Jul Securing Talent beyond the Great Resignation RLC Recruitment Online
Mar The Secrets Behind Employee Engagement Thammasat Design Center Bangkok, TH
2021
May Intro to People Analytics · Corporate Learning Sessions Various corporate clients Asia Pacific
Aug Unlocking SME Potential OSMEP & Kenan Foundation Asia Bangkok, TH
2020
Sep Creating Next Generation Products with Behavioural Science The NOW! Fest 2020 Bangkok, TH
2019
May Employee Experience and Operational Excellence · How better design, people science, and AI can transform your employee experience PMAT, Thailand HR Tech 2019 Bangkok, TH
Ch · 07 What I bring

For event organisers, the specifics:

01

Original research, not recycled stats.

Talks reference 10M+ workplace interactions analysed at Happily.ai. Audiences hear data they have not seen on LinkedIn.

02

Cross-cultural perspective.

MIT, Google Mountain View, founded company in Bangkok. The same talk lands with Asian and Western audiences because the references go both ways.

03

Frameworks teams can use Monday.

Every keynote ends with a one-page playbook the audience leaves with. No platitudes. No "everyone in this room is a leader."

04

Live demos, never canned.

When the topic is AI, the demo is live AI on stage. When the topic is culture, the data shown is from yesterday, not last quarter.

Ch · 08 Book Tareef

Inquire for a keynote, panel, or workshop.

Most replies arrive within two business days. Lead time of 6+ weeks is preferred but not required.

Sent securely. Tareef replies within 2 business days.
Response
Within 2 business days
Lead time
6+ weeks preferred
Travel
Bangkok-based, available worldwide
Languages
English, Thai
Speaker kit
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