Studies show that the primary source of company feedback comes from managers and also a particular group of non-managers who employees believe can provide meaningful feedback.
Organizational trust contributes to higher employee productivity and lower rates of employee turnover, critical for business success. A 2002 study by Galford and Drapeau found that organizations with a culture that encourages trust produce more quality products and services.
A renewed focus on culture will give companies a competitive edge. Having the "right culture" that is adaptive in real-time helps companies attract and retain talent.